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PROJECTS

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Creating a Rewards program for Stay N Sleep 

Stay-N-Sleep—an American vacation rental online marketplace company (similar to Airbnb) based in New York City, NY, United States. 

Mission:  To enable every traveler, build a lifelong community, and allow the travel
community to experience what matters. And their vision is to connect people, enrich
communities, and open minds to new experiences and cultures.

Case:
Stay-N-Sleep offers arrangements for lodging and tourism experiences. They have one of
the world’s largest marketplaces for unique, authentic places to stay and things to do,
offering over 2 million accommodations and tens of thousands of handcrafted activities,
all powered by local hosts. Since its inception, Stay-N-Sleep has served 20M+ guest
arrivals, and they have had 200+ local experiences launched since March 2020.
The average Stay-N-Sleep guest spends 5.5 days and up to $1,045. Tokyo, Paris, and New
York City are the most popular cities for booking Stay-N-Sleep experiences.
The Stay-N-Sleep’s average per night price for reservations is $80. Currently, the
fastest-growing Stay-N-Sleep guests are business travelers. Stay-N-Sleep empowers
businesses to reimagine how their employees travel and explore each city during their
non-business hours. Business travelers using Stay-N-Sleep have access to features like
price alerts and payment groups to help manage company travel spending. Stay-N-Sleep is
giving companies a new perspective on how they manage business travel. A hotel may
offer large conference rooms and a pool for a strategy day, but Stay-N-Sleep provides a
more unique and memorable option.

During the last 6 months, Stay-N-Sleep has seen a massive spike in the number of guests
inquiring about a loyalty program and getting rewarded for choosing Stay-N-Sleep for
their trips. The Stay-N-Sleep executive team also believes they can leverage a well-designed loyalty program to increase their repeat business and customer lifetime value. The executive team knows that it costs them five times more to acquire new customers than it does to retain current customers. Furthermore, existing customers are 50% more likely to try their new products and experiences as well as spend 31% more than new customers. Therefore, they want a loyalty program that encourages their customers to return and conduct more business
with Stay-N-Sleep. 


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